Corporate planning for your business event

Spectacular corporate events don't just happen. They require careful planning and the right expertise. Here's how employing a party hire company in Brisbane helped one client put on a topnotch event and generate sales. 

The business 

A major Australian car manufacturer wanted to throw an event to launch its new model. Clients, customers and various associates were to be invited to the launch. 

The car manufacturer engaged an experienced Brisbane party hire firm to take care of the launch. This company specialised in catering and interiors, but subcontracted the lighting and audio elements of the launch to Sound & Lighting Queensland.

Expectations of the event

The key objectives of the launch were to:

• announce to the world the arrival of the new model
• demonstrate the features of the new model
• place the new model into the marketplace as an attractive purchase option
• entice customers, clients and associates to purchase the car.

Pulling it off

Representatives of the car manufacturer and the two Brisbane party hire companies met eight weeks before the event to discuss the requirements. 

The car to be launched was a big, bold and brassy model. It was known that many of the people attending the launch would be male. The car manufacturer believed that bright lights, loud music and inspirational visuals were essential to create an impact.

At the meeting, and through subsequent communication, it was agreed that Sound & Lighting Queensland would: 

• create appeal for the car through sound and lighting
• provide background music for the event
• supply smoke machines and lasers that would flash around the car
• provide a projector and screen to show an informative DVD about the car
• be on hand to assist with sound and lighting during the event. 

A successful launch

The event went off without a hitch. The guests were especially impressed with the quality of the sound–and-lighting show, which had concrete benefits for the car firm, including: 

• launching the car to great acclaim
• communicating the merits of the car to the public
• generating great publicity for the car and brand
• generating sales, both at the launch and beyond.

Making it all work

Those attending well-planned and well-run events only ever see what they are meant to see. Meanwhile, behind the scenes skilled people like the Sound & Lighting Queensland crew are busy ensuring the events go off without a hitch.

The key is to engage the right people to make it happen for your business. Talk to a party hire company in Brisbane today to discover how they can help you with your corporate planning when throwing a corporate event to help your business boom.