Employing a Melbourne graphic design service for your business

A small, boutique vineyard in Tasmania's Tamar Valley was recently acquired by a young couple. While the vineyard had a strong following from loyal customers in the local area, the new owners were looking for wider appeal. Here's how they used the services of a Melbourne graphic design business to relaunch their brand and increase their market share.

The business needs

Melbourne graphic designer James Calvert of Your ID Graphic Designs and Signs was charged with redesigning the brand to capitalise on opportunities within Australia and around the world.

"They had an ambitious plan of rebranding and expanding the wines they produced," says James. "They also wanted to expand their market and eventually get into the international export market." 

James sat down with the owners to assess the kind of image they wanted to project. "They were after something that was classy, had a bit of character, but was also neat and clean," he says.

The challenge

Often the average consumer will select a wine based on price and label. So the challenge was to create a brand that portrayed the vineyard as dependable and sophisticated, reflecting the same in its wines. 

"You have to get people to try it initially," James explains. "Getting a wine into a customer's house is the hard part, and that comes down to marketing and the brand."

From cellar to customer

Considering that the wine-bottle label is the most prominent face of the brand, James worked on this first, before generating a logo, website, promotional brochures, business cards, flyers and signage.

"I looked at the situation and figured that customers would be able to identify with a label more easily than the logo by itself," he says.

Once the label was refined, the logo was tweaked as part of the process and other promotional material was created in the same image. 

Adding a crisply designed website helped to anchor the brand. It also increased their market share, as the winery now has the ability to sell through the website.

The relaunch

The vineyard's brand was rolled out in one hit, with new labels, newsletters, website launch and signage at the cellar door. This created a complete brand and identity for what was once a largely unknown boutique winery. 

According to James, the marketing push and new identity has helped the winery increase its market share, as the wine is now selling in Melbourne and Sydney. 

"Obviously the product has to be credited as well," he notes. "But I think the design would be partly responsible."

A cohesive brand

With a professional Melbourne graphic design service, or a local one in your area, creating a recognisable brand across all of their marketing material, the winery was able to reach into new markets with confidence. Consider how a fresh new brand could penetrate untapped markets for your business.