Empowering your business brand with graphic designers

A good graphic designer can give real oomph to any type of marketing or communication, and is relevant to every type and size of business. 

Think about it: what are you most likely to remember - a powerful, cleverly designed piece of marketing, or something that looks cobbled together by someone in their spare time?

Which company or product would you be most likely to trust and choose?

Invest in your image 

Graphic designers are charged with capturing the essence of your company (and products and/or services), then presenting your offering in a memorable, professional and powerful visual way. 

Services offered by graphic designers can include:

• business-card design
• business stationery
• logo design
• brand development
• corporate identity - colours, fonts, images, slogans, etc.
• advertising collateral - press and print (brochures, flyers, etc.)
• direct-mail campaigns
• annual reports
• website design and development.

New directions

With the explosion in web technology over the past few decades, more and more companies are realising the power of this medium. 

"We have seen a real growth in this area," says Frank Petracic of Graphic Innovators. "Traditional forms of communication - such as brochures or print advertisements - are still going strong, but many companies now choose to develop a web presence as well."

The web is an area that is only likely to increase in importance, particularly for its environmental credentials (no paper required). But using a good graphic designer is just as important here, if not more so, as with print-based media.

What to look for in a graphic designer

• Understanding: Any design should meet your brief and excite you. After all, if you're not excited by the way your business, services and products are represented, chances are your customers won't be either.

• Cost efficiency: A good design solution doesn't have to cost the earth. Some of the best, most effective ideas are the simplest.

• Impact: A well-designed piece of communication is less likely to end up in the bin, or being deleted, without being read first.

Think strategically

You need to think about how you promote yourself in both good times and bad, says Frank. 

While it may be tempting to cut your marketing budget when times are good and clients are hammering at your door, or when times are tough and you think no one cares, think about the consistency of the message you are sending out.

"It's counterproductive to skimp on promoting your business in the best way you can," says Frank.

Realise the power

Using a graphic designer to promote your business is a key way of driving sales, generating interest in your company and presenting a professional image.

So talk to a graphic designer today about how to take advantage of this powerful tool for the benefit of your business.