Selecting the right party hire equipment for a successful event

Putting on a memorable event can do wonders for promoting your business. The key is to plan carefully and choose the right party hire equipment firm. 

Here’s how one business used party hire services in Adelaide to put on a spectacular event and win new clients.

About the business

A boutique Adelaide architecture firm was in the process of renaming and rebranding itself. The partners decided an event that focused on the name change would be an effective way of launching the new brand.

The event needed to be memorable, so the architecture firm decided to hold it on the roof of a four-storey carpark overlooking an impressive apartment building that they had designed. Former and prospective clients, employees and their partners would be invited.

The firm engaged party hire specialists Renniks Events to supply the facilities and equipment for the event. 

The key business objectives 

The architecture firm had a number of commercial priorities for the event. These included:

• announcing the new name of the firm
• celebrating the rebranding of the firm
• showing off some of the firm’s best work. 

How it happened 

The firm met representatives from Renniks on the rooftop six weeks before the event to plan the details. They informed Renniks that they would design their own promotional materials, including invitations, and organise their own audiovisual equipment, but that they required: 

• a pavilion
• interior and exterior furniture
• a bar
• kitchen facilities
• coolrooms
• toilets. 

Cream on the cake 

Renniks listened carefully, then offered to provide: 

• solid walls to make the pavilion seem ‘permanent’
• real glass windows
• a custom-made bar rather than the trestle table that had been mooted.

They also put the architecture firm in touch with a top-quality caterer.

Commercial benefits

The event was a great success. The view from the rooftop was spectacular, the food was delicious and the quality of the pavilion and surrounds impressed everyone. This meant:

• the firm was able to inform its clients about the name change
• the rebranded firm was launched
• guests were able to view some of the firm’s top work
• the firm demonstrated that it could host a spectacular and slick event
• potential sales leads were generated.

A combined effort

Many party hire firms specialise in certain aspects of events. These companies are usually able to sub-hire equipment and offer advice on other matters, just as Renniks did with the catering in this case.

The important thing is to make sure you engage the best event hire firm for your particular needs. Talk to a party hire equipment company today and ask how they can organise a corporate event to help your business stand out from the crowd.