Vinyl signs and vinyl lettering make smart business sense

While options for signwriting such as digital print technology have become available in recent years, there is still a place for traditional vinyl lettering, says Jacob Burke from Best Sign Visual Communications.

Whether you want to smarten up the appearance of your premises or market your business to passers-by, vinyl signs are an effective and cost-effective way of getting your message across.

So decide what your needs are, the impact you want, and check out the key features below to see how a vinyl sign could help your business reach more customers.

Clear visibility

A key advantage for small retailers in particular is that vinyl lettering may be affixed to a window, still allowing passers-by to see any display inside, says Jacob.

"Digital print techniques, on the other hand, may require portions of the window to be blanked out," he says.

Endless applications 

Vinyl signs are a marvellous way of enhancing the look of your premises and can be applied much like a sticker to a variety of surfaces, from glass to backing board or a parapet above a shop.

You can even send your message out on the road, by applying a vinyl sign or slogan to a car, trailer or even a billboard towed by a bike.

Choose your style 

Vinyl signs are available in an almost endless variety of effects, from 3D to sparkle, felt, holographic or even sandblasted looks. You can choose whichever design you like to reflect your business. 

Simple colour design

Unlike digitally printed signs, vinyl signs and lettering are only available in single, solid colours, so are not appropriate for signs that require different tones, full colour, or a photographic reproduction.

That said, a multicolour logo or design can be reproduced, just as long as each element is made from a single solid colour. 

Designed for long life 

Various grades of vinyl are available – at different costs – to reflect their longevity. For example, for a vinyl panel above a shop or office entrance, you may choose a sign with a 10-year lifespan, to save the hassle of having to change it more frequently. 

You may also choose vinyl lettering with a shorter lifespan for a cost-effective marketing campaign that you plan to run for only a limited time.

Keep it simple

Most importantly, think about what you want to achieve with your sign. If in doubt, Jacob suggests sticking with simplicity.

"In a row of shopfronts or offices, people will always be attracted to one that is uncluttered, where a message can be easily read and understood." 

So if budget is just as important to you as impact, consider the many advantages offered by vinyl lettering and signs and talk to a signwriter today.