Attract customers with store promotional giveaways

Promotional giveaways are a great way to advertise your business. After all, everyone loves getting something for free - particularly if it's useful. But to ensure that your business gets the most bang for its buck, it's important to choose your products carefully. 

So what kind of promotional giveaway will offer the best return on your investment?

'Best return' products

When deciding on promotional giveaways, businesses need to consider the usability of the product, its visibility and the number of 'impressions' it will make (how many people will see it).

These factors then need to be weighed up against how much the product will cost to produce. A relatively cheap product that is usable, visible and creates a large number of impressions will offer the best return.

Can my business afford it?

In tough economic times, it can be tempting for businesses to cut back on advertising. But if you are serious about making a go of your business, can you really afford not to invest in promotion?

Besides, compared with traditional advertising such as print and TV, promotional giveaways are a much cheaper way to get your message out there, says Robert Peatling from Tee-Shirt Graphics. "They are also tax deductible, which is a good thing," he says. 

Choosing promotional products

Just because a product is cheap to produce doesn't necessarily mean it will be the best option for your business. Products such as key rings, for instance, may be used by a lot of people but are not seen by a lot of people, as they tend to be kept in pockets or bags.

Consider these highly visible promotional giveaways instead: 

• Coffee mugs: almost everyone drinks tea or coffee, and with mugs dotted on desks throughout the country, they are a great canvas for your promotional message. 

• Pens: sitting on desks, tables and reception areas everywhere, pens are also highly functional - most people use them several times a day. Large numbers of people may flow through a business site and see your pen.

Benefits of investing in promotional giveaways

• Promotional giveaways create goodwill towards your business, which means there's a good chance recipients will use your business in the future.
• They potentially offer big returns - a pen emblazoned with your company's logo might only cost a few cents to produce, but could reach a very wide audience.
• In difficult economic times, promotional giveaways are a safer financial bet than more expensive forms of advertising, such as print or TV.

Get promoting

Promotional giveaways are a great way to advertise your business and create goodwill among your customers, but it's important to choose your products carefully. To discuss the right fit for your business, call a promotional products specialist today.