Build your brand with custom stationery

Custom stationery is an essential promotional tool for businesses of all shapes and sizes. For a large business it acts as an invaluable extension of advertising campaigns; for a small business it acts as an advertising campaign in its own right.

Indeed, using branded stationery is a powerful yet simple way to reinforce your corporate identity and generate brand recognition. Think of all the letters, emails and other documents you send out each year as part of your day-to-day business activities.

Now think of the mass marketing opportunity you're missing by not using branded, custom stationery!

Examples of custom stationery

A basic package includes business cards, letterheads and 'with compliments' slips, but you needn't stop there. Along with your standard custom stationery printing, also consider:

• Envelopes
• Rubber stamps
• Stickers
• Pens and pencils
• Post-it notes
• Calendars
• Folders
• Lanyards
• CDs and DVDs

And in this age of digital communication, custom stationery is not the only way to reach clients – email templates or digital signatures are another way to reinforce your brand.

How can custom stationery benefit my business?

Custom stationery promotes your business through "word of eyes", by:

• Conveying a slick, professional image
• Cost-effectively generating brand recognition
• Passively reinforcing your corporate identity
• Consolidating your advertising and marketing campaigns
• Targeting your desired audience

Custom stationery tips

• Include all the necessary contact and company information, such as company name, logo, postal address, website, email address, ABN and phone numbers.
• Use a unique email address – Yahoo or Hotmail addresses look unprofessional.
• Take the opportunity to sell yourself – use a portion of your stationery to briefly mention your services.
• Use an appropriate font size – there's no point including all that info if no one can read it.
• For consistency, and to save time and money, get your business stationery printing done by a company that also offers a design service.
• If you can't afford a complete business stationery package, consider just one unique element, like a sticker, compliments slip or envelope, to give your correspondence with clients a personalised touch.
• Consider including complimentary pens, notebooks or post-it pads in your direct-mail campaigns – even if your flyer or brochure goes straight to the bin, these useful items will most likely be kept, passively generating brand recognition.

Building your brand

If you don't have the budget for an advertising or marketing campaign, with branded custom stationery you can rest assured that your letterheads, compliments slips and the like are working away, behind the scenes, to generate brand recognition – and therefore leads – for your business.

Speak to a custom stationery printer or designer today about a printed stationery package that will stamp your business with success.