Company sign - creating an effective one for your business

While many businesses spend their advertising budgets on print or radio, there is one marketing method that is much cheaper but is frequently neglected - the company sign. 

They are an economical and highly effective way of getting noticed and drawing potential customers into your premises. That is, if you get them right.

Here are some tips for creating an effective sign for your business. 

Simplicity rules

Some businesses try to put as much information as possible onto their company sign - slogans, opening hours, specials, you name it. But while providing a lot of detail may seem like a good idea, it can actually have a negative effect.

A cluttered sign is visually confusing, so focus your design instead on a simple message that is easily and quickly digested and inspires potential customers to contact you or come inside.

Get your company noticed

With so many businesses employing a company sign and competing for customers' attention, it's important to make yours stand out. Use whatever means you can to make your company sign different - colour, humour, positioning, or even consider a three-dimensional sign.

Positioning your sign

There's no point spending money on a beautiful sign if it's going to languish unnoticed high above your shopfront. You should place your company sign in a location where it will be seen by the largest number of people 

If your business is on a busy road, position the sign lower, as motorists will be looking at street level and could miss something too high up. If you get a lot of foot traffic, consider a footpath company sign or an awning sign at a right angle to your building.

For businesses in a quieter location, hiring a billboard or placing a sign on a main street could be a good way to gain maximum exposure.

From a distance

Consider the contrast of your sign and how easy it will be to read from a distance. Colour can work beautifully to attract attention, but be wary of certain combinations - dark colours on lighter backgrounds will be easiest on the eye.

To keep your company sign working for your business day and night, you should also ensure that it is properly lit.

Keep your sign current

Your company sign should be updated periodically to ensure that it doesn't fade into the background and become 'invisible' to regular passers-by. It's also important that any changes to business details included on the company sign, such as phone numbers, are updated immediately.

Signs of success

Taking time to think about the best way to get your signage seen can pay huge dividends in increased sales and awareness of your business. So call a sign writer today and discover how updating your company sign can increase your profits.