Custom decals take your advertising on the road

Don't limit your marketing to static signs. If you have a company car, van or truck, or even a fleet, then consider taking your message to the world with custom decals.

Technical advances mean that today it is easier than ever to create effective car signs that are seen by potential customers every time you and your staff take to the road.

Be seen everywhere 

Erl Fischer of Elf Signs says that while shop signs are a good way of advertising your business, the only people who will see your sign will be those who actually pass your premises.

Car signs, however, are visible to all sorts of potential customers - including those who may never have a reason to go near your business.

Vehicle graphics are particularly useful for businesses whose employees spend a lot of time on the road. That includes everyone from landscape gardeners to electricians, builders, real estate agents and even undertakers.

"Basically every kind of business can benefit from a well-designed and well-thought-out car sign," says Erl.

More bang for your buck

Car signs and vehicle graphics are a great way of reinforcing the marketing message you send out in other ways, even if you simply apply your firm's logo to a car, together with contact details for those who wish to get in touch. 

Wrap it up

Complete vehicle wraps are increasingly popular and are made by printing the desired graphic and message onto adhesive film, which is dried and then applied to the vehicle.

Digital technology allows for any kind of background or image to be reproduced, from a leopard-skin print to a scene of a beautiful tropical beach - perhaps for a travel agent. 

Vinyl lettering 

While more traditional vinyl signs and lettering are not as versatile as modern digital technology, they are available in effects from 3D to sparkle, felt, holographic or even a sand-blasted effect.

A magnet for business 

Magnetic signs are another very useful option, particularly if you or your staff use company vehicles on weekends and wish to travel incognito during your spare time. 

When on the road for work again, simply reaffix the car signs and away you and your message go! You can also remove a magnetic sign very easily, should you wish to protect it from light-fingered passers-by.

Tips for effective mobile signage

Like all types of signs, car signs benefit from following a few key guidelines:

• Keep the message simple and strong - when you're on the move, people won't have time to read a long and complicated message or slogan.
• Choose very legible colours and fonts.
• Consider the size and spacing of letters for easy reading from a distance.
• Include contact details so all those customers can get in touch.

Custom decals offer a very powerful and cost-effective means of branding your business and reaching new customers. Talk to a specialist today about how mobile car signs can work for you.