Design a business card that sells you

First impressions count, so when you design a business card, a clever design can do as much for your reputation as a firm handshake and a warm smile. 

Your business card is also one of the most important components of your visual identity – it needs to quickly and accurately sum up your brand and differentiate it from the competition. 

Make an impression 

Does your business card stop clients in their tracks and make them smile, or does it go straight into their back pockets, only to wind up soggy in the wash? 

To make an impact and be memorable – and translate into sales – a business card needs an element of surprise. This could be as simple as an unusual size or shape, creative use of different media, humour or parody, or even a dual purpose. 

For example, if you're a beauty therapist you could turn your business card into a pocket mirror by using a shiny, metallic finish. Your clients will think of booking that bikini wax every time they fix their lipstick! 

Keep it simple 

Don't confuse creativity with complexity. Often, the cleverest and most memorable designs are the simple ones that get their message across with the minimum of fuss. 

DON'T:

• Incorporate too many graphics
• Mix and match different typefaces (it's best to stick to one typeface family)
• Include too much text; your card should ultimately drive people to call you for more information or to visit your website. 

Think outside the rectangle 

Don't limit your options to the standard rectangle of white card. Talk to a designer or printing professional about using different papers, embossing, die-cut fabrics, fibres and folds. 

These materials may cost more, but when you consider how long you'll be lumped with the end result, it pays to get something you're proud to hand out. 

Save money 

Having said that, you don't need to spend a fortune to get a sharp-looking business card. Most commercial printing companies have in-house graphic designers, whose services are usually much cheaper than those of specialist graphic design companies.

Be the top card 

Remember, when you design a business card, it might be small, but it can make a big impact on your potential clients; a slick, clever design suggests a slick and clever business. So talk to a designer today about how to get your business card to the top of the pile.