Design your company logo for powerful marketing

Design your company logo to be a core part of your business marketing strategy - it should be instantly recognisable, inspire confidence in your company and communicate who you are and what you do.

So what makes a good logo, and how can a custom logo design help your business get noticed?

Design your company logo

Simply having an attractive logo is not enough - it also needs to be representative of your business and adaptable to a range of uses. Design your company logo to be:

Easy to read - a logo that looks great but doesn't let the customer know your business name is essentially useless.
Reflect your business - communicating its ideals, industry or the type of products and services on offer.
Able to be adapted to a range of applications, including being effective with or without colour, and scalable to either small or large sizes.
Eye catching and bold - you want people to notice your logo and remember it.
Well proportioned, with everything in its place - avoid clutter or complicated designs; simplicity and impact are all important.

Options to design your company logo

There are three basic types of logo design:

Logotype - also known as a 'word mark', these are text-based logos that use font in a creative way. Though they look simple, it can be difficult to make a logotype visually appealing and somehow unique to your business. Choice of font is also crucial.
Symbol or icon - a visual representation of your business. This can be abstract, implying the substance of your business, or more literally related to your products and services.
Combination marks - these combine text and graphic elements. They can be complex, such as an emblem, or very simple, such as a business name with a small visual mark.

Benefits of custom logo design

Rather than being limited to 'off-the-shelf' solutions, a designer can design your company logo with an originality to suit your business and help it stand out.
Designers are experienced in the visual meaning of different fonts and images and can suggest options that will be suitable to the design of your company logo.
A designer will ensure that your logo will work on any scale and in black and white or colour - in fact, any use that you might need it for.
A professionally designed logo will last for the long term - designers will help you avoid trends or anything that will date.

Spruiking for your business

The design of your company logo can often mean the difference between blending into the crowd and sticking in people's minds. So if you want to design your company logo to create impact, call a graphic designer today and get your marketing strategy on track.