Display stand ideas that can get you more customers

Whether you're taking part in a travelling roadshow, an exhibition or an expo of any kind, a portable display stand is a great way of getting your company's message across.

A lightweight, easily moved and assembled marketing tool, a portable display stand can be erected in minutes or even seconds and start working to promote your business.

"Some of the technology and designs out there at the moment are amazing," says Simon Barrett of Barrett Displays.

Smart and flexible options

When contemplating portable display-stand ideas, the options for shape and size are almost endless. And with their portability and ease of assembly, you can avoid the expense of freight and set-up costs. 

But it is important to give your supplier a detailed brief, says Simon.  

"It's important to know how the stand will be used, what kind of event you will be attending and what you want your stand to achieve," he says. 

Types of display stands

When talking through display-stand ideas, it's important to know some of the key features available. These include:

• Lightweight frames - these can be sections that are slotted together, hinged and folded out to form a display, or can be unrolled (like a blind) and clipped into place.
• Graphic panels or fabric - some systems use hard panels that you bolt to the frame; others use fabric that has been digitally printed with your desired message or images.
• Velcro-compatible fabric makes it easy to add extra elements to your display.
• Lighting - to highlight your message and draw customers' eyes to your display.
• Header and counter units - to add further interest and attract attention.
• Road cases –-for transporting all elements of the stand together in the one package. Look out for the new telescopic models that collapse into an easily transported package.

Issues to consider

• Longevity: Will the stand be reused at other events? If so, ensure that any graphic elements are designed for the long term and that parts are interchangeable so the stand can be updated.
• Portability: Can one person carry it easily, or is any equipment required? Will it fit in a standard-sized car?
• Construction: How robust are the materials from which it is made?
• Assembly: How many people does it take to assemble? How quickly can you put it together?
• Accessories: Does the stand come with accessories such as wire hooks or leaflet dispensers?
• Expandability: Can the stand be extended if your needs change?

A portable display stand is a smart and professional-looking way to market your business.

So to get your company noticed, talk through some portable display stand ideas with a local supplier today.