Exhibition display equipment: how to stand out from the crowd

If your company is taking space at an exhibition, expo or trade event, chances are you're looking to drum up new business, so it pays to ensure that your exhibition display equipment gets you noticed.

The question is: How can you do this in a way that is cost effective, easy to implement and, ideally, capable of being reused further down the track?

Trends in display-stand design

An eye-catching and visually exciting display stand could be just the thing to make your business stand out from the rest.

"Like most things, there are definite trends in portable display stands," says Simon Barrett from Barrett Displays.

"Roll-up stands were once the next big thing; now many companies use them," he says. "So while there is definitely a place for them, we're always on the lookout for new systems - some of the European designs at the moment are amazing."

Key elements of display-stand design

• Type of system: The size and shape of the stand can be what separates you from your competitors (think curved shells, a striking geometric display or ingenious locking panels).

Some systems are expandable, allowing you to add panels to create different shapes or a larger, more permanent display stand for a trade exhibition, for instance.

• Graphic design: Many suppliers have in-house designers who can provide graphics for your stand to your exact requirements, whether it's a company logo, message or other visuals.

You may also supply your own graphics, with modern printing techniques enabling almost any image to be reproduced on the panel or fabric of a display stand.

If supplying your own graphics, remember that colour can create impact, so use it wisely. Also consider the legibility of your message - both up close and across a crowded hall.

• Lighting and accessories: A well-lit stand will draw the eye, so consider what element of your message you want highlighted. The company logo? A strap line highlighting your latest product offering? Then ask your supplier about lighting options.

Think also about power supply and what will be available to you on the day of the event.

Display-stand accessories

Other accessories that can help make your display-stand design a winner - and enable you to get more of your message across - include leaflet holders, hooks and counters.

Many systems come with their own array of compatible and co-ordinating accessories, helping to give your stand a strong and cohesive look.

A unique display-stand design can make your company a real talking point at any exhibition, and result in increased sales for your business, so contact a specialist today to find out more about exhibition display equipment.