Get your business noticed by new customers with vinyl banners

One of the most important things a small business needs to get right is its marketing. After all, if you're using the wrong sort of advertising you're effectively throwing money down the drain.

Banners are cost effective

Dan Seddon, of Signs Plus Graphics, believes signs and banners are a clever and cost-effective way to advertise. "You don't have to spend a bomb to get your name out there," he says.

A professional vinyl banner can vary in cost depending on the size. But these costs are quickly outweighed by the benefits that a banner can bring to your business.

"A vinyl banner can help make your business more profitable and really get your message out there," says Dan. "Banners make sure you get the maximum bang for your buck."

The banner difference 

Banners are easy to erect for a special event or as a way of drawing attention to your business and cost only a fraction of traditional advertising media such as newspaper or radio. A well-placed banner can help your business: 

• get noticed
• increase sales
• strengthen awareness of your business and location
• promote additional services or sales to your customers. 

Positioning your banner

Vinyl banners are used in place of more permanent signage, to advertise special promotions or in temporary locations. The beauty of banners is that they are moveable, so they can be positioned almost anywhere.

They can be placed:

• on the sides of buildings or over store entrances
• outside shopfronts - freestanding vertical banners are perfect for this
• on the fences or street frontage of valued clients
• near busy thoroughfares.

Maximum visibility

The larger your sign or banner, the more chance it has of being seen from afar. But the required size will depend on whether you're trying to capture foot or road traffic.

When placing a banner near a road, do a quick drive-by to determine whether it's visible to motorists and whether they have enough notice to pull over. Also look out for obstructions such as trees and power poles.

Extend your reach

A banner can be a useful bargaining tool. If your business sponsors a local sporting team, for example, the club may be willing to display your banner at their games. Consider negotiating to display your banner at:

• local community events
• school fairs or open days
• other local businesses when they're having an event.

Expert advice

Effective positioning of a banner means nothing if you don't get the design right. So ensure that your sign gets noticed by keeping your message clear and simple.

Talk to a sign designer today to discover how your business can take advantage of marketing with vinyl banners.