Great business card design equals more potential customers

A business card design  is an important marketing tool for almost any business, whether it's used for networking, to attract new clients or to reinforce your brand with existing clients. 

But any old business-card design won't do. After all, a poorly designed card will not only reflect badly on your business, it will more than likely end up in the bin.

So what are the key things to consider for a business-card design with impact?

The right information

Along with your name, title and company, you'll also need to include all of the ways you can be contacted, including phone, fax, email and your company website. If using your business card overseas, also include international codes with your phone number.

Then check your information carefully. It sounds simple, but you don't want to end up with 500 useless business cards that have an incorrect phone number on them.

Include a logo

If you don't already have a business logo, it's worth having one designed. A logo can speak volumes about your business and the products and services you offer, and also convey an air of professionalism.

And once you have your logo, ensure that it is used on letterhead and your other advertising material to maintain a consistent brand image.

Layout and design 

Balance is an important part of any business-card design. If you have all of the information flush left and squished at the top, your card will appear cluttered and unappealing to the eye.

Keep the layout simple and try to balance key information with other design elements. Also allow lots of white space, as it will be easier for your clients to read.

Make it legible

Clear contrast is important - such as the classic black on white. But that doesn't mean your business-card design has to be boring. While yellow on white is a no-no, colour can really liven up a business card and create visual interest.

Whatever colour combination you choose, ensure that the information is clear and legible. And choose type that is large enough for people to read with the card held at arm's length.

Keep the design consistent

Using a jumble of different fonts and colours will make any business card look chaotic and unprofessional. Be sure to use only one or two fonts - preferably from within the same typeface family.

Choosing a strong typeface for the business name and a lighter font for your name and contact information is one simple way to create a pleasing contrast.

Working for your business

Good business card design is the key to creating a professional image for your company and ensuring that potential clients keep your information handy.

So for a business card design that hits all the right notes, contact a graphic designer today.