Green your business with eco-friendly promotional products

Promotional products are a great way to advertise your business - after all, everyone loves getting something for free. But in this era of environmental concern, you might find that your promotional items are now met with reluctance from a green-conscious market.

Thankfully, there's a way to promote your business while letting your customers know you share their environmental concerns - with eco-friendly promotional products.

What makes products 'green'?

Eco-friendly promotional products generally benefit the environment in some way. This can range from being completely recyclable to simply promoting a 'green' message, or something in between. The options include:

• Australian-made products: local manufacturing reduces the carbon emissions from overseas transportation
• recycled products: made from recycled materials
• recyclable, reuseable or biodegradable products
• sustainable products: made from renewable resources such as corn starch
• educational products: promote a 'green' message, such as water or energy saving
• green products: have a positive benefit to the environment, such as plants
• carbon-offset products: the carbon footprint of the product is offset by planting trees.

Types of 'green' products

Just like traditional promotional items, eco-friendly promotional products include the usual range of clothing, caps, towels, scarves and umbrellas for your business to place its logo on.

Some other popular items are:

• Australian-made stubby holders
• recycled notepads, post-its and pencils
• recycled plastic rulers, pens and frisbees
• pens made from corn starch
• biodegradable plastic bags and lanyards
• bottled water and promotional sports water bottles.

There is also a range of eco-friendly promotional products with a specific environmental message, including:

• seed sticks and seed pots: plant or flower seeds are stuck on recycled cardboard, ready to plant in a garden, or in a pot with your logo on it
• hourglass shower timers: great for promoting water conservation
• calico bags: shopping bags prove ever-popular, but there's also a range of cooler bags, travel and sports bags
• Australian-made sunscreen: get your logo out and about while protecting people from UV rays
• rechargeable torches. 

Are green products more expensive?

As with all promotional merchandise, it depends on the products you choose. For instance, pens made from recycled plastic cost only a few cents more than imported pens, but your business also gets to promote itself as 'green aware', and who can put a price on that?

Why go green?

By switching to eco-friendly promotional products, your business will:

• benefit the environment
• promote your business as responsible and forward thinking
• increase awareness of your brand
• reach new customers who look for 'green credentials'.

A positive message

By moving with the times and using eco-friendly promotional products, your business can get its marketing message across while doing something positive for the environment. So call a promotional products supplier today to discover how to promote your business the green way.