Packaging printing that packs a punch

If it's true that people judge a book by its cover, then the appeal of your packaging is just as important as the product it contains. Indeed, in this modern era of short attention spans and impulse purchases, your product packaging can make or break your business.

 The power of packaging

 As a powerful creator of first impressions, packaging printing should be seen as a worthy investment. Why? Because effective product packaging can, generate instant brand recognition, enhance the perceived value of your product, protect your product through transportation, create a pleasing user 'experience' and distinguish your product from the competition.

Choose the right packaging

Is your packaging purely decorative or will it need to 'work'? For example, a milk carton needs to be functional and durable, while a soap box is likely to be discarded soon after the product is purchased. Packaging printers can advise you about the best designs to suit your needs.

Understand your customer

Be clear about your target audience and design your packaging printing accordingly. For example, unorthodox designs and tricked-up text will be appealing to a younger demographic, while over 50s prefer packaging that is simple, easy to read and open.

Stay up to date

Consumers naturally prefer new products so, as a rule of thumb, it pays to redesign your packaging every two to three years. This may seem like an unnecessary expense, but history shows that if a business doesn't invest in repackaging, its product will soon be perceived as out of date and inferior.

Show and tell 

To gain consumer trust, it's a good idea to make your product visible in some way. This can either be through the use of plastic see-through windows within the packaging, or a photograph of the product as part of the packaging design.

Packaging costs

How much you spend on your packaging depends on an endless number of variables, including shape, size, function and materials.

But you don't have to spend a fortune; a simple, elegantly designed swing tag can be all it takes to make a plain, functional piece of packaging stand out from the crowd.

Consider the environment

'Eco-friendly' isn't just a buzz term anymore; the majority of consumers care about sustainability and will make purchasing decisions accordingly.

Gain a competitive advantage by exploring the latest biodegradable materials, and ensure you avoid excess packaging - it's wasteful and also a leading cause of consumer frustration. 

Talk to a packaging professional

You can invest all the money and research in the world into your product, only to have it come to nothing because your packaging doesn't 'sell'. So talk to packaging printers today about how to create a first impression that packs a punch - for all the right reasons.