Popular promotional items to advertise your business

There is a wealth of promotional products out there to suit your business, so how do you know which one to choose? Here we focus on some of the more popular options - promotional calendars, umbrellas and key rings  and how they can promote your message.

Promotional key rings

Carolyn Harrison of Love It Promotion says she has made promotional key rings for all types of businesses, from nightclubs to pet groomers to construction companies. If your business has a logo and a colour scheme, they can be used to make an attractive key ring.

Promotional key rings are:

• compact and easy to distribute
• low cost per item
• able to provide continual exposure to your brand.

To encourage customers to use your promotional key ring, consider having a multi-purpose one that can be used as a bottle opener or a mini torch. Another strategy is to make it eye catching.

You need not spend a lot on your promotional key rings, as cheaper options like plastic and rubber may better suit your design. "If you've got a bright, colourful logo, you want to use the colours in PVCs to enhance it," says Carolyn. "The designs and ideas are getting better and the prices are dropping."

Promotional calendars

To guarantee your brand will stay in your customer's sightline every day, why not try promotional calendars? These come with many benefits, including:

• easy distribution, even via mailout
• year-round exposure for your brand
• low cost per item
• useful in themselves.

You don't even need to provide images, as promotional product outlets have a range of ready-made calendars, such as Australian landscape, inspirational, rainforests and automotive.

"All the client needs to do is choose which range of images they like, and we'll put their logo on the calendar with contact details," says Carolyn.

Calendars work particularly well for tradespeople and can be distributed from their premises or mailed out.

Promotional umbrellas

For a truly prestige product, consider putting your logo or slogan on a promotional umbrella. As a free gift they are a premium item, incredibly useful and their public use expands your brand awareness.

Obviously promotional umbrellas are more seasonal than other items, but even if they get tucked in a cupboard, they'll certainly emerge the moment rain comes.

Umbrellas are an exclusive product and are often used by companies wanting to enhance their status. They best suit white-collar sectors like finance and insurance, as they imply security and protection.

Fun, functional and effective

If you want your customers to do your promotion for you - whether with key rings in their pockets, calendars on their walls or umbrellas over their heads - get in touch with a promotional items company now.