Print flyers give your business a flying start

In tough economic times, the simple ideas are often the best. Take print flyers, for example. Once considered the poor relation of fancy full-colour brochures and booklets, print flyers are making a comeback as a cheap and cheerful alternative for instant promotion.

Budget marketing with print flyers

Consisting of a single sheet of paper, print flyers are, without a doubt, the cheapest form of print marketing available to your business.

But that doesn't mean that print flyers have to look cheap. With clever design and use of images and colour, print flyers can make a stylish statement about your business, and reinforce your brand.

Print flyers are a cost-effective promotion 

If you're handy with a computer and have a good-quality printer and photocopier, you can even try designing and print flyers yourself. However, for a modest price you can take advantage of the expertise of a professional printer, who is experienced in getting messages heard.

Best of all, you can hand-drop your print flyers into mail boxes, thereby bypassing the costs associated with envelopes and stamps.

Print flyers are a versatile marketing tool

The possibilities for distributing your print flyers are virtually endless, and because print flyers are so cheap, you can afford to experiment.

Consider the following ways of distributing print flyers to promote your business:

• hand them out in the street, forming face-to-face relationships with potential customers
• stick them under windscreen wipers of cars parked in the vicinity of your business
• pop them in local mail boxes
• pin them up on bulletin boards
• slip them in with your customers' purchases
• leave them in cafes and bars.

Print flyers are easy

Flyer design and printing doesn't require the same level of expertise as other promotional printing - because print flyers contain simple, single messages, much of the design and copywriting work can be done in-house, saving you time and money.

A timely medium 

When you need to get a message out quickly, for example, if you have an upcoming sale or special event, a simple-to-design, easy-to-print flyer puts time on your side.

Instant results

With print flyers, there's no wading through reams of information to get to the point. Your message is displayed upfront, making it easy for even the most time-poor customers to learn about your offer with a single glance.

Take flight with print flyers

Tough economic times don't necessarily mean you should sacrifice any form of print marketing for your business. A strategic sale or special offer backed up by a cheap but clever print campaign may be all it takes to keep your business buzzing and customers coming through your door.

So talk to a print flyers specialist today about how to take advantage of this cost-effective marketing medium.