Printed promotional products that make your business stand out

If you’re looking to promote your business, you need not order costly, customised printed promotional products. Often the tried and true stalwarts of the industry are just as effective in getting your brand out to the public.

“If you’re getting the right product for the right market, and do the right things with branding and distribution, I don’t think it matters what product you go for,” says Carolyn Harrison of Love It Promotions.

So prepare your logo and colour scheme and consider these proven promotional products.

Promotional apparel

According to Carolyn, clothes and bags remain the most popular of all promotional items, but you also have a choice of: 

• T-shirts
• caps
• jackets. 

The beauty of these printed promotional items is that they provide prolonged public exposure and develop a bond between your customer and your brand. Think of gyms handing out bags and caps as value-adds, or the plethora of promotional T-shirts handed out for every type of business.

Promotional stationery 

The key to effective promotional products is getting customers to use them regularly, making repeated impressions of your brand in their mind. Most stationery provides a clear palette to showcase your logo, slogan and even products and services.

Pens and mouse mats provide continuous exposure to users, and items like Post-It Notes can even get your brand passed around the office. Free postcards and calendars can be distributed in cafes and theatres, and who doesn’t have a promotional magnet on their fridge at home or work? They’re perfect for trades, services and fast food.

Promotional office supplies

Other office supplies can find a permanent place on your customers’ desks and in their hands. Think novelty stress balls, desk caddies or USB drives.

While these products may be a little more expensive and more difficult to distribute, they provide a lot of impact, whether through their usefulness or their novelty. 

Promotional kitchenware

Printed promotional kitchenware has a high exposure rate and great utility. Custom sports bottles are cheap and highly functional, great for businesses that want to associate themselves with a healthy, active lifestyle. Mugs and tumblers are regularly used and often prized by consumers.

Seasonal printed promotional products

Some things are more seasonal, so it pays to think about the needs of your consumers all year round. Consider things like umbrellas and plastic rain slicks for winter, and stubby holders and sun hats for summer.

Printable possibilities 

Your business doesn’t need fully customised products to make an impact on consumers. With a striking logo and an appealing colour scheme, you can pick a printed promotional item to suit any demographic.

Contact a promotional product company now to see how some of the more popular printed promotional items can work for your business.