Printing shops that give you more than just a print

When it comes to getting the most out of printing shops and making your business cards, brochures and packaging stand out from the crowd, a little embellishment goes a long way.

What are 'embellishments'?

In printing, embellishments are those fancy added extras that add quality and style to your printed materials.

From simple laminates that lend durability to business cards, to metallic foil finishes that create eye-catching highlights, embellishments are a simple way to create that something extra that stamps your business with success.

What are the benefits of embellishments?

Embellishments can help your business by:

• Creating a great first impression
• Instantly capturing the attention of your audience
• Highlighting key messages and adding impact
• Increasing the perceived value of your product and the professionalism of your company
• Making sure your printed materials are read and remembered

What types of embellishments are there?

• Laminate: Gloss and matte laminates not only add strength and durability to your printed materials, but also give them a slick, professional finish that's pleasing to the touch and eye. Laminates are highly recommended for business cards, which are often subject to wear and tear in pockets and wallets.

• Spot UV: This is a type of varnish applied to chosen spots on your printed piece. The effect is to draw the reader's attention to a particular part of your design, as well as enhance your overall design by creating an interesting mix of textures.

Spot UV can have a matte or glossy finish, or a combination of both; glossy spot UV looks great over matte laminated finishes and creates an eye-catching contrast on brochure covers.

• Foil stamping: Foil stamping is used to add shiny or metallic highlights to areas of your design. It's often combined with embossing to create bold three-dimensional effects, and can even be used to add holograms to your marketing materials. It is recommended for business cards, letterheads, brochures and packaging.

• Embossing: Embossing is the process of creating a three-dimensional image or design. It usually involves metal dies, which press into the paper to create an impression. Embossing is ideal for business cards and adds tactile interest to your printed materials.

What about binding?

From simple saddle stitching for brochures to sturdy hardcover cased binding for creative annual reports, there are a multitude of binding options available to suit your product and budget. Talk to a printing service professional about the best binding techniques for your job.

Give your printing some bling

Whether you're an established business or a sole trader starting out, it's worth spending a little extra to help ensure your marketing materials stand out from the reams of paper that inundate people's in-trays every day.

Talk to printing shops in your area about how to embellish your products with some value-adding bling.