Promotional clothing ideas to market your business

Many small and medium businesses don't have the time or money for glossy promotional or marketing campaigns - but their staff still need something to wear. Corporate clothing bearing the company logo can be a cost-effective way of getting your business name out there.

"A lot of people are working for themselves on the shop floor or in the retail space," says David Wassell of Promotif Promotional Merchandise.

"If they'd be wearing a plain shirt anyway, they might as well brand their business on their apparel or on the apparel of their employees."

Building recognition

In addition to freely advertising your business name, corporate clothing also creates a more professional image for your company. Think about it: what would look better to a potential customer - staff dressed in a range of styles or all dressed uniformly?

Promotional clothing will also ensure that your staff stand out and are instantly recognisable should a client need assistance.

A legitimate business expense

Promotional clothing is a legitimate business expense. Provided the company logo appears on the clothing, it can be claimed as a tax deduction.

"Employees can claim the ongoing maintenance costs of their corporate clothing - washing and dry-cleaning as often as required," David says.

"The volume of manufacturing has also reduced the price considerably, making it cost effective to dress staff in promotional clothing." 

Health and safety

For those working in certain industries, promotional clothing must meet Australian Standards.

"We dress quite a few builders, and it is essential that they are appropriately dressed, for safety and for their health and visibility," says David. "Their clothing must be branded and have their name on it."

Other things to consider are UV ratings, fire resistance and durability. If all employees are wearing clothing that meets the Australian Standards, the business is protected against certain workplace liabilities. 

Quality clothing will be worn everywhere

If your employees like the look and feel of their corporate clothing they'll wear it - and your brand - everywhere. An eye-catching cap won't just be worn on the job; it will find its way to the cricket, the bank or the supermarket, which can mean wide exposure for your business.

"Tradies put their work clothes on when they get out of bed in the morning and wear them until they go home at night," says David. "That of course includes going to the pub and out for lunch. They'll wear promotional shirts out to meet mates, so they're visible to a lot of people."

Stand out from the crowd

Make sure your logo is visible, interesting and durable, to ensure that when the public see your staff, they see your company too.

Invest in some quality promotional clothing today - your staff will thank you for it and your customers will know who you are.