Stand out and attract attention with a neon light sign

A neon light sign is great for grabbing customers' attention. With their bright, colourful lights they are designed to stand out, and draw people to your business and ideally in through the front door.

"A neon light sign catches people's eyes and make them aware of the presence of a business," says Tom Fitzgibbon from Skyline Neon Signs.

"Once people know the business exists and where it is located they are more likely to make the decision to use the goods or services provided by that business."

Capture passing traffic

Businesses most likely to benefit from a neon light sign are those that rely on passing traffic for much of their custom. These include:

• restaurants and cafes
• takeaway food shops
• milk bars and mixed businesses
• nightclubs and bars
• cinemas
• $2 shops
• specialist stores
• hairdressers

Whether people are walking or passing by in cars, their attention will be caught by a bright neon light sign, triggering a thought process as they digest the information.

The neon light sign edge

Neon light signs have long been associated with glitz and glamour - think Las Vegas - as well as fun. This makes them perfect for advertising nightclubs and bars, as well as many businesses selling food or entertainment-related products.

They are particularly helpful at night, when regular signage often fades into the background. For people driving along a dark street, a neon light sign can be just the thing to draw them in to your business.

Neon light sign design

The design of a neon light sign can be as simple as brightly coloured words describing your products or services, to more complex images representing your business. But whatever you choose to light up in neon, make sure that it clearly conveys your message, says Tom. 

"People driving a car generally have around three seconds to read a sign, so that sign needs to say clearly and unambiguously what that business does."

Benefits of a neon light sign

• Make your business stand out from competitors
• Catch the eye of passing motorists
• Draw customers inside your business from the street
• Create awareness of your location, products and services
• Highly visible, even from a distance

Enhance your signage

Neon can also be used in combination with other signage, to increase visibility. You might have an illuminated lightbox that displays information such as movie sessions, menu items, sale prices or performing artists, and which on its own is not easily noticed.

A neon border around the lightbox will attract a great deal more attention, as well as performing the important function of communicating to potential customers.

Illuminate your business

Like moths to a flame, a neon light sign is an effective way of drawing customers to your business. Talk to a neon light sign specialist today to discover how this versatile advertising tool can increase your customer base.