Target leads with great personalized labels

Whether you're a beautician, bookseller or baker, making sure your business is 'top of mind' among your target clientele is essential to your ongoing success. But how do you achieve that if you don't have the budget for an elaborate advertising campaign?

Well, the answer could be right in front of your nose; perhaps even on the rear windscreen of the car sitting in front of you at the traffic lights. We're talking personalized labels and stickers, and they're coming to a smooth surface near you.

Why labels and stickers?

• Labels do the legwork for you

Labels and stickers give your loyal customers an opportunity to publicly endorse your brand with minimal effort on their part.

• Versatile and easy to distribute

You can easily incorporate labels and stickers into any marketing initiative, be that a direct mail-out, brochure or showbag. Or stick them on wine bottles, CDs, hand-cream bottles - these are promotional materials that won't end up in the bin!

• Label printing is cheap

There are many online label-printing companies that make the process inexpensive and easy. All you need to do is choose a sticker template, upload your logo or design, select the desired quantity and click 'print'. When bought in bulk, stickers cost just a few cents each.

• Labels are fun

When other promotional products have lost their novelty or been consigned to the recycle bin, you can be confident that a cleverly designed, eye-catching promotional label or sticker will still be doing its job - especially if you're targeting young adults, who simply love brandishing their favourite brands.

What label-printing options are there?

• Paper: Paper is a cheap and simple option that offers enormous versatility; you can use paper labels and stickers on packaging, envelopes, wine bottles, CDs, folders - the possibilities are endless. Paper labels come in a wide range of stocks, including gloss and matte.

• Foil: Gold or silver foil embellishments add a touch of class to your labels. They can be added to gloss or matte papers, as well as to clear or opaque vinyls for more durability.

• Vinyl: Vinyl stickers are waterproof and UV resistant, which makes them ideal for use on fridges, drink bottles or bumper stickers.
  

• Reverse stickers: As the name suggests, reverse stickers have their adhesive on the design side, making them the ideal choice for windows.

• Holograms: To add a unique element to your packaging, consider hologram stickers - according to research, customers perceive products with hologram stickers to have a higher value.

The sticky solution

For cost-effective, versatile and creative promotion of your business, you can't go past the pulling power of a humble label or sticker.

So talk to a printing specialist today about how to earn your business a gold sticker for personalized labels.