The smart business logo: products that can market your company

The main purpose of distributing logo products is to increase awareness of your business and brand. Here are the most effective ways to make your logo fall into the right hands.

Overt or subtle branding?

Your logo is a representation of who you are as a business. In this respect, your promotional material should feature your logo as prominently as possible.

While it depends on the needs of each company, Carolyn Harrison from Love It Promotions says, "Most people go with a bold logo, with bold colour contrast so it stands out well."

Subtlety may be appropriate for more upmarket logo gifts, like silver pens and leather satchels. For these products, Carolyn advises, "You just want to subtly brand that with a logo so that it's not too in your face."

Customising your logo products 

Particular promotional items are flexible enough to actually be shaped like your logo, truly making your brand stand out.

"Anything that's custom made does come up really well because it's personalised," Carolyn says. "It's 100% customised for that particular promotional run and just for that logo." 

Products like key rings can be made from rubber, PVC or metal, which can be die-cut or shaped into almost any logo design.

Adding slogans and other information

Aside from your logo, you can cement your business in customers' minds by adding snappy sayings.

"With some companies their slogan is as popular as their logo," Carolyn says. "Putting that alongside a logo can really reinforce the brand."

On a promotional item such as a cap, there's room for your logo and slogan on the front and a phone number or website along the back. You can add even more information about your products and services on items with broad surface areas like stubby holders, mouse pads, magnets and stickers.

Enhance your impact

While you can add a huge amount of information about your business on some promotional items, remember to retain the impact. Often a logo and a personalised colour scheme is all that is necessary to keep your brand in the public's mind.

"The general answer is to keep it simple," Carolyn advises. "You don't want to confuse people by having too much for them to read and look at, because they can get lost."

Keeping your logo in sight

The most important part of choosing promotional products is ensuring they get used rather than tucked in a drawer. Select useful items and keep your designs attractive and bold.

"If it looks good and is something that someone is going to use, sending the right product to the right market, you're halfway there," says Carolyn.

Pictures to products

As long as it's useful, or just beautiful, promotional items with prominent logos are an effective way of personalising your brand and keeping it in the forefront of the public's mind. Visit a promotional products outlet to see how they can put your logo in your hands.