An attractive shop fitout can help improve sales

In a competitive market, creating a good impression is the key to winning – and keeping – a client. An old, worn or poorly designed shop fitout could be the thing standing in the way of winning new business.

Take a look at your shop fitout – is it working for you, or against you?

A good investment

Updating your shop fitout can be an expensive exercise, with costs depending on the size of your business and the quality of the refit.

But even a basic revamp of your shop fitout can pay for itself in the long run. Sporting a clean and professional image, appropriate to your industry, will encourage more 'walk-ins' and translate to more sales for your business.

Presenting well

If your customers can't find what they're looking for in your shop, they are unlikely to stay long. Whether your business needs to display a lot of small items, or showcase a few big-ticket ones, shop fitters can help you present your products in the best light.

Shop fitout businesses can also custom-design display racks, shelves, desks and signage to work within the particular limitations of your space.

More than just good looks

Updating your shop fitout involves more than just sprucing up the look of your business. Designing a shop fitout is a holistic process, taking into account the entire customer experience, from floor plan to layout, lighting and decor.

Good shop fitout design will:

•    Improve customer flow
•    Highlight your products and services
•    Enhance security by eliminating blind spots and using subtle psychological deterrents
•    Cater to your clients' needs, whether that's space to sit down or areas to try things on

One-stop shop fitout

Shop fitters can handle all aspects of your refit, freeing up your time to spend with your valuable clients. From design to local council approvals and ensuring workplace health and safety is maintained, they have all bases covered, including:

•    Coordination of tradespeople (plumbers, carpenters, electricians, tilers)
•    Demolition of existing fittings
•    Manufacture of new fittings
•    Construction, both on and off site
•    Signage and branding
•    Joinery and fixtures

Put away the 'closed' sign

In addition to the cost of updating your shop fitout, you also need to factor in the lost revenue while the refit is taking place.

A professional shop fitout business will complete the job swiftly, to limit the time your business is out of action. They can also ensure that OH&S obligations are met, so your customers are protected while any minor finishing work is going on in the store.

Benefits of revamping your shop fitout

•    Discourage theft through design
•    Maximise sales with product placement and merchandising
•    Encourage more customers to enter your shop
•    Existing customers are likely to spend more if products are well presented

A fighting chance

Remember, display fittings are about more than just making your business look good. To increase your sales, speak to a shop fitout business today and discover how they can help you present your business in the best light.