Utilising your business and computing power to gain customers

In a modern business, computers are simply indispensable. They're crucial to the smooth internal workings of an enterprise and are also a vital means of connecting with the outside world - namely, your customers.

"At a basic level, internet and email are priceless - you can't do without them," says Ashley Gilbert from Total IT Australia. "It only takes your net being down for half a day for you to realise how much you need your systems." 

Getting connected

When it comes to business and computing, getting a network set up, including internet and email, is the all-important first step. Savvy business owners will employ an IT company to help out.

An IT professional will get you connected in a flash and can:

• set up a computer system and network from scratch
• upgrade your existing system
• advise on internet and email solutions that will best serve your business, and set these systems up for you
• provide web-design services (on occasion).

Maintenance options

Once your business computing system is set up, you'll need to think about how to keep it in tip-top working order. For small to medium businesses, this is where an IT company can be the best solution.

While some businesses employ a technician or system administrator to take care of ongoing computing needs, this is generally only cost effective for larger organisations.

"It's a waste of money for a business that's only got 10 to 20 computers to have someone on the payroll," says Mike. "You may have a problem with a computer every couple of months and spend money fixing it, but it's still a heck of a lot cheaper than putting someone on the payroll."

A professional set-up

Having a comprehensive network of computers - i.e. a computer for every staff member - leads to increased productivity. But it's equally important to have the right software available to your staff.

"We've come across businesses that have one computer with MYOB on it, and the 10 people working there have to wait in line to use it," says Ashley. "So when multiple users are able to access the accounting systems, obviously the productivity goes up."

An IT company will advise you on the most cost-effective way to set up your business computing systems to ensure that your staff have access to the right software and information when and where they need it.

Embrace that technology 

Remember, technology is one of the main ways to promote and maintain your business. Having a properly operating computer system means it's quicker, easier and more cost effective to follow up enquiries and translate them into sales.

So to create the most streamlined, smart, profitable business in town, call an IT company today to get your technology on track.