Promotion & Design

Find out how planning your promotional requirements can help you improve costs to your business. Read articles on how working with industry experts can ensure you're maintaining healthy overheads.




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  1. In the past, 'digital' has been a dirty word in digital colour printing, with accusations of inferior quality plaguing the technology. But with the introduction of new and improved digital presses that reproduce at 95 per cent the quality and accuracy of conventional offset printing, the digital alternative is gaining momentum.

  2. A digital printing solutions service needn't cost your business a fortune. If you talk to a printer during the concept stages of your print job you'll receive invaluable advice that's guaranteed to save time and money down the track.

  3. When your business is looking for a freelance graphic designer, your choice comes down to two options: agency or freelance designer. While big business will generally opt for an established agency, freelance design offers a range of benefits, from lower costs to personal service.

  4. When you search online for the products and services that your business offers, does your website appear first? If it doesn't, your business could be losing out on sales.

  5. Outdoor signs are imperative to marketing your business. They tell people where you are, who you are and what you do. They can also help you stand out from your competitors.

  6. Small to medium businesses often don't have the marketing budget for large-scale advertising campaigns. But you don't need billboards or expensive ads in glossy magazines to get your name out there, with targeted promotional products a smart and economical alternative.

  7. When it comes to promoting your business, sometimes it's a good idea to think outside the box. Promotional items like pens and bags can alert potential customers to the existence of your business, or keep you at the forefront of your existing clients' minds.

  8. When it comes to promoting your business, sometimes it's a good idea to think outside the box. Promotional items like pens and bags can alert potential customers to the existence of your business, or keep you at the forefront of your existing clients' minds.