Advertise your business to potential customers with outdoor signs

Outdoor signs are imperative to marketing your business. They tell people where you are, who you are and what you do. They can also help you stand out from your competitors.

"Signs should simply convey the message of what your business is all about," says Jamie Klein from Klein Signs. "The idea is to attract people into your business, ideally to spend some money."

In the open with outdoor signage

No matter how you want to promote your business, outdoor signs are a great way to do it. They can be used to inform people about the existence of your business, indicate your location, outline your products or services, capture the personality of your business and entice people into your premises.

Types of outdoor signs

The most obvious location for an outdoor sign is the exterior of your building, such as on an awning or the side of your building. But freestanding outdoor signs can also be a good promotional tool for your business. These can take the form of:

• mobile A-frames
• feather flags, bowheads or teardrop signs
• vertical banner signs.

These can be placed on the footpath to appeal to passing traffic or used to decorate shopfronts or the entrance to your premises.

Moveable outdoor signage

Many businesses own machinery or vehicles that travel around and are highly visible. Consider how you can use these as roving billboards by placing your name and logo on them.

Tradesmen can also use their work as advertising. A fencing contractor, landscape designer or glazier might negotiate with clients to put their name on their finished work; or a security company might put their business name on premises they guard.

Changeable outdoor signs

Your business may require the ability to change the message on your outdoor signs. Many signs come with adjustable letter sets, or basic whiteboard or chalkboard A-frames allow you to rub out messages and rewrite as necessary, which is perfect for advertising new promotions or specials.

Electronic signs and message boards of various sizes are also available, and can have an advertising message programmed in. 

Wider reach

If you have a sale, a service or an idea to market, consider placing an outdoor sign in a strategic location. Large billboards at road intersections and on highways, and panels in bus shelters and on train stations are some of the most popular outdoor methods for an advertising campaign.

A balancing act

Outdoor signs have the most power when they tell enough about a business to intrigue passers-by without overloading them with too much information. Getting the balance right is a fine art and requires an expert knowledge of design and its impact on human psychology.

Discuss with a sign writer today how you can use outdoor signs to spread the gospel about your business.