Using freelance graphic designers can be a good, economical option

When your business is looking for freelance graphic designers, your choice comes down to two options: agency or freelance designer. While big business will generally opt for an established agency, freelance graphic designers offer a range of benefits, from lower costs to personal service.

So how do you know if freelance graphic designers are right for your project?

Using freelance graphic designers saves money 

Many work from home and don't need to maintain a large office front, so their operational costs are much lower. With fees up to half those of an agency, it's no wonder they are an attractive option for smaller businesses.

Know your freelance graphic designers

In a larger agency, often the people who manage your account are not the same people who do the work. But with freelance graphic designers, you can be sure that they are the one putting pen to paper (or mouse to mouse pad).

And freelance doesn't mean unprofessional - often they will have an agency background but will have developed the skills to be able to work independently and choose their own hours.

The risks of using freelance graphic designers

Because they work for themselves, there's no one to pick up the slack if an emergency occurs. That makes them more unreliable than an agency - there are no guarantees that your project will be finished on time. 

And as they set their own hours and manage their own clients, rather than having an account manager to do it, they may be more difficult to get hold of, or take longer to get back to you. 

The long-term question 

The freelance game is tough and there are no guarantees that your chosen designer will still be in business six months down the track. That could be a problem if you need changes made to a website or a marketing brochure updated.

You also don't have much recourse if you are not happy with the work they provide or they don't meet deadlines. With an agency, there is always an account manager to help smooth out problems, or legal action as a last resort.

Check the boxes 

As with hiring any graphic design agency, you should cover several key steps before deciding to give freelance graphic designers your business: 

• Look at their portfolio to get an indication of their style and ability.
• Check their qualifications.
• Meet with them to determine whether you think you can work with them.
• Ask for references of previous clients who you can call.

Making the decision

For smaller businesses, a freelance designer is a good, economical option. Just make sure you check out their previous work before signing on the dotted line. Call freelance graphic designers today and get your next graphic design project on the go.