Promotion & Design
The most important part of any business is to ensure you make an impact, so with good promotion and the right design expertise, you can develop a strategy that helps you attract more enquiries.
Creating effective displays with retail shop shelving
The right retail shop shelving can make all the difference to your business, but what are the ins and outs of getting it designed, fitted and installed?
Silk screen printing for smooth results
Silk screen printing - also known as 'serigraphy'- is one of the oldest printing methods and still enjoys popularity today. If your business is considering printing options for its marketing collateral - particularly signage and fabric printing - it's well worth exploring.
Build your brand with custom stationery
Custom stationery is an essential promotional tool for businesses of all shapes and sizes. For a large business it acts as an invaluable extension of advertising campaigns; for a small business it acts as an advertising campaign in its own right.
Lead generation ideas to 'sell' your business
For anyone looking to start up a business, the hardest part is developing a customer base. "Lead generation takes years and years," says Stephane Majman of David Jaffe and Associates. "It literally is the most difficult aspect of starting a new business."
Popular promotional items to advertise your business
There is a wealth of promotional items out there to suit your business, so how do you know which one to choose? Here we focus on some of the more popular options - promotional calendars, umbrellas and key rings and how they can promote your message.
Printing shops that give you more than just a print
When it comes to getting the most out of printing shops and making your business cards, brochures and packaging stand out from the crowd, a little embellishment goes a long way.
For jobs outside the square, think pad printing
Have you ever wondered how they get logos on golf balls, delicate facial features on toys, or even letters on keyboards? Well, wonder no more, because the answer is pad printing.
Target leads with great personalized labels
Whether you're a beautician, bookseller or baker, making sure your business is 'top of mind' among your target clientele is essential to your ongoing success. But how do you achieve that if you don't have the budget for an elaborate advertising campaign?
The colour print impact for your business
When trying to keep your marketing budget in check, it might be tempting to skimp on your printing and choose simple black and white over colour print.
Design a business card that sells you
First impressions count, so when you design a business card, a clever design can do as much for your reputation as a firm handshake and a warm smile.
